Our Story

Founded in January 2018 by freestyle football world champion Liv Cooke, Boldr is a brand on a mission.

From growing up and working in sport, we appreciate the power it has to change lives. But, we also know that life as an athlete can be stressful. Our goal is to make it that little bit easier. Whether that is offering a product you never knew you needed, organising inclusive events for all, or helping to provide equal opportunities. 

We are a brand by athletes, for athletes and we are dedicated to innovating and improving the sporting world. All profits will be put back in to Boldr to do just that.

Team Boldr